Importance of Local SEO – Now and Forever

Businesses often have a huge budget to invest in large scale marketing campaigns and do every possible thing to make it big. Despite spending bags of dollars, they see competitors generating more revenue.

How?

Because they are locally visible!

Irrespective of your business is online or offline, local visibility of your business works. What does all this mean? We are talking about listing your business for Local SEO.

What is it exactly?

Popularly known as local search engine marketing, that helps you market your service to customers geographically. In simple words, it markets your business to customers who are near you. Let’s understand this with an example –

Let’s say your potential customer types – “Restaurants near me”. What happens next? The local search results will show up giving this customer multiple options. So, if your business is optimized for Local SEO, there is a probability that you’ll make a sale here.

Is it not for those who are already optimizing their website for SEO?

Well, if you are thinking, you already have an SEO activity running perfect and you do not need this, then you need to rethink. Standard SEO is completely different from setting up a local business listing.

What needs to be done?

1.      Google Business Listing

Let your SEO expert work on making you visible for local search results. This may involve building a business profile, requesting your customers to post reviews, etc. Now, why are reviews important? Customers end to avail of a service from a brand that has a better user experience. Hence, your business must have positive reviews from people who have already taken your service.

What’s more with Local SEO?

Business Listing is also integrated with Google Map. So, when a customer reaches you using a map, you know how serious the lead is. Isn’t it? Another advantage with Local SEO is it doesn’t work only when the customer is near. The mechanism is beyond what we can think.

Let say, you are sitting in Sydney and you want to look for a flower shop in Queensland. That’s how it works.

2.      Social Media Presence

Social media has the leverage to tap your customers near you. Ask your SEO expert and Social Media expert to work on this piece together. Don’t ignore the social media advance ad feature that gives enough leverage to choose your audience geographically.

While results don’t show up overnight, you need to keep working on this. We hope the tips provided will help you plan your strategy for Local SEO.

Posted in SEO

How to Reach at the Top Using SEO Techniques?

Every digital marketing company faces this question more often than not. But clients need to understand that multiple factors affect the rankings. It is quite difficult to secure that top spot given that so many companies are competing to reach there using the white hat as well as black hat digital marketing techniques.

Nevertheless, at the same time, there is absolutely no reason to give up on your hopes. Multiple tried and tested tricks and ways help you improve your search engine rankings.With these proven ways, you can definitely bring your business on the first page.

Do you want to know about the factors that affect the speed of ranking? Let us help you out!

1. Domain age

When a site is old enough, it tends to get more credibility with Google. Only 22% of the ranked sites in Google are less than a year old. So, if your website is new, or it is competing for a high volume keyword, then you are bound to face blockages. You always need to keep in mind that SEO is a long-term concept. You need to follow SEO techniques for a long time to find success.

2. Site optimisation

There are multiple ways to optimise your website on Google. You can make your website responsive. Most of the people nowadays prefer to browse using their smartphones. Also, Google has the feature to switch to Mobile-first indexing. Therefore, your website should be compatible with all devices. Also, make sure that your website remains organised for Google crawlers as well as the end-users.

3. Keyword competition

You should have a fair idea of the SEO keywords that you are trying to rank as well as the level of competition that they will be facing out there. Either use a tool or hire a professional SEO expert to do the research work for you. Use the effective keywords in your image captions, headers, title, and alt text. Do not forget to choose a secondary keyword or long-tail keyword to increase your chances.

4. Domain quality

You must stay away from black hat SEO techniques. These tricks work only in a short time. But in the long run, you may be penalised by Google. There is no room for cheating in the SEO game.

5. Quality content

Come up with engaging, informative, and top-notch content that makes the lives easier for your visitors. And update fresh content often.

Remember that longevity is the catch when it comes to SEO. Look for a SEO agency Gregory Hills, that can help you with white hat SEO techniques and take your site to the peak with time.

Posted in SEO

Optimizing Page Speed for More Traffic

A website simple or high performing needs real speed. What’s the purpose otherwise? For a simple reason that a slow-performing website will turn away your customers.

Make it lightning-fast – The 3 Seconds rule

Half of your website visitors will choose to leave if the website load time is more than 3 seconds. Imagine you are spending a whooping budget on advertisements and a potential customer visits your website ready to make purchases. But leaves because the website did not load. With every potential visitor leaving the website, you are losing the revenue you could have possibly earned.

Working well towards the load time is the very first step to check before launching your website. A loading time longer than 3 seconds and you’re already saying adios to a major chunk of your buyers.

Does the load time affect SEO Ranking?

Since the page speed is a prime factor for website rankings on a search engine, it does damage the rankings. The search engine loves websites that offer the best user experience. Hence, SEO agencies are taking it quite seriously. Even for the mobile view.

So, what is the best way to optimize speed?

In this post, we have listed 7 ways suggested by industry experts to optimize the speed of your website.

1. Check the Speed

Google Page Speed is an easy online tool to check the speed of a website. As you enter the URL, it will provide a score between 0-100, where 0 means bad and 100 means great speed. Not only does the tool tell you the speed status, but it also guides you with ways to optimize. Interestingly it tells you how much you can become better with each opportunity.

2. Compress Image Size

If you can make bigger changes with your website, just do the images. They are the biggest reason behind slow performing websites. One simple step that needs to be done right away –

3. Reducing the size of all the images

You can look for free compression tools online. From banners to icons, every image needs to be compressed. See the magic then!

4. Say Goodbye to Unnecessary Images

Another simple way to pull down the weight and boost the speed of the website is to get rid of images you no longer want.

5. Cut down the use of custom fonts

We all love creative fonts. They are amazing. But not keeping the performance of the website at stake. The custom font needs additional files to be added to your system. Moreover, what is the use of these great looking fonts if the website does not load quickly?

6. Reduce redirects

You do not want to put pressure on your website. Redirection adds a second to your load time. Let’s understand this with an example.

myawesomewebsite.com → www.myawesomewebsite.com → https//www.myawesomewebsite.com

Our Take

People do not like going back to a website that made them unhappy. Slow performing websites not only lose the audience but lose them forever. 

Quick Contact