Optimizing Page Speed for More Traffic

Optimizing Page Speed for More Traffic

A website simple or high performing needs real speed. What’s the purpose otherwise? For a simple reason that a slow-performing website will turn away your customers.

Make it lightning-fast – The 3 Seconds rule

Half of your website visitors will choose to leave if the website load time is more than 3 seconds. Imagine you are spending a whooping budget on advertisements and a potential customer visits your website ready to make purchases. But leaves because the website did not load. With every potential visitor leaving the website, you are losing the revenue you could have possibly earned.

Working well towards the load time is the very first step to check before launching your website. A loading time longer than 3 seconds and you’re already saying adios to a major chunk of your buyers.

Does the load time affect SEO Ranking?

Since the page speed is a prime factor for website rankings on a search engine, it does damage the rankings. The search engine loves websites that offer the best user experience. Hence, SEO agencies are taking it quite seriously. Even for the mobile view.

So, what is the best way to optimize speed?

In this post, we have listed 7 ways suggested by industry experts to optimize the speed of your website.

1. Check the Speed

Google Page Speed is an easy online tool to check the speed of a website. As you enter the URL, it will provide a score between 0-100, where 0 means bad and 100 means great speed. Not only does the tool tell you the speed status, but it also guides you with ways to optimize. Interestingly it tells you how much you can become better with each opportunity.

2. Compress Image Size

If you can make bigger changes with your website, just do the images. They are the biggest reason behind slow performing websites. One simple step that needs to be done right away –

3. Reducing the size of all the images

You can look for free compression tools online. From banners to icons, every image needs to be compressed. See the magic then!

4. Say Goodbye to Unnecessary Images

Another simple way to pull down the weight and boost the speed of the website is to get rid of images you no longer want.

5. Cut down the use of custom fonts

We all love creative fonts. They are amazing. But not keeping the performance of the website at stake. The custom font needs additional files to be added to your system. Moreover, what is the use of these great looking fonts if the website does not load quickly?

6. Reduce redirects

You do not want to put pressure on your website. Redirection adds a second to your load time. Let’s understand this with an example.

myawesomewebsite.com → www.myawesomewebsite.com → https//www.myawesomewebsite.com

Our Take

People do not like going back to a website that made them unhappy. Slow performing websites not only lose the audience but lose them forever. 

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